Media kit

Tech documentaries people watch to the end

fatdev; tells the history of software in Spanish: why Git exists, how COBOL refuses to die, who humiliated Microsoft. Documentary rigour, box-set pacing: nobody watches out of duty, they watch because it hooks.

Let's talk Visit the channel
1.3M
views
139.1K
hours watched
5m 54s
per view

Who watches

Last 90 days, straight from the official YouTube API.

98%
male
72%
aged 25 to 54
91%
are not subscribed

Per video, a non-subscriber stays 5m 45s on average; a subscriber, 7m 32s. The gap is small — they hold newcomers just as well. Viewers who watch several in a row count each one separately.

Age
  • 13-171,5%
  • 18-248,1%
  • 25-3423,4%
  • 35-4425,3%
  • 45-5423,4%
  • 55-6412,8%
  • 65+5,3%

Almost three in four are over 25, and 41% are over 45. This is not a teenage audience.

Where from
  • México17%
  • España14,8%
  • Brasil12,8%
  • Argentina9,9%
  • Colombia7,9%
  • Chile7,3%
  • Perú6,6%

25 countries with meaningful volume. The remaining 23.7% spreads across the US, Italy, Germany and the rest.

Where they watch
  • Mobile44,2%
  • TV set26,5%
  • Desktop26,3%
  • Tablet3%

One in four watches on a TV set in the living room. That is attention time, not scrolling.

What works

The channel's most watched videos.

Right fit for your brand?

Tell me about the product and I'll tell you straight whether it makes sense for this audience.

Get in touch

fatdev@flake-agency.com