Media kit

Tech documentaries people watch to the end

fatdev; tells the history of software in Spanish: why Git exists, how COBOL refuses to die, who humiliated Microsoft. Documentary rigour, box-set pacing: nobody watches out of duty, they watch because it hooks.

Let's talk Visit the channel

3.7M: views
287.6K: hours watched
6m 40s: per view

Growing

Monthly, long-form only — Shorts don't count.

625.4K

729.2K

1.2M

256.6K

Jul

Aug

Sep

Oct in progress

Every month beats the last. A sponsorship today reaches more people than one a quarter ago.

Who watches

This is not a general audience. Working programmers, engineers and industry veterans — people who already know what the video is about before they hit play.

98%: male
73%: aged 25 to 54
91%: are not subscribed

Per video, a non-subscriber stays 6m 23s on average; a subscriber, 8m 47s. The gap is small — they hold newcomers just as well. Viewers who watch several in a row count each one separately.

Last 90 days, straight from the official YouTube API.

Age

13-17 1%
18-24 9%
25-34 27.5%
35-44 24.4%
45-54 20.6%
55-64 11.8%
65+ 5.6%

38% are over 45. This is not a teenage audience.

Where from

Mexico 17%
Spain 13.8%
Argentina 9.8%
Brazil 8.4%
Colombia 8.2%
Chile 6.9%
Peru 6.3%

110 countries with meaningful volume. The remaining 29.6% spreads across everywhere else.

Where they watch

Mobile 37.3%
Desktop 35%
TV set 26%
Tablet 1.7%

One in four watches on a TV set in the living room. That is attention time, not scrolling.

The profile, in their own words

The top-voted comments on each video: banking engineers, devs with twenty years in the trade, C++ and Rust debates.

@Otho2023

COBOL

383

I learned COBOL in high school, in 1985. I worked at IBM tuning programs and JCLs that are still running in the core systems of Bancomer and HSBC.

@garciamx

COBOL

209

I'm almost 43, 20 of them earning a living thanks to Admiral Hopper. My university still taught COBOL (until the mid-2000s) and it was the only language I truly understood. While everyone else did their projects in C++, Java or VB6, I was the rebel handing mine in in prehistoric COBOL.

@luisalamo2658

Python

I like Python; for a while it put bread on my table. But what you said is true — once the idea took hold that developer time matters more than machine time, now we suffer with a Chrome tab eating 1GB of RAM doing nothing. Now I maintain abominable legacy JavaScript from 2017 — but hey, that's where circumstances take you: you don't pick the language, the company picked it for you.

@IrvMontalvo

Rust

Ever since Haskell I've liked rigorous compilers; with Rust I'm comfortable in both backend and frontend (wasm). I love that "if it compiles, it works."

@Leyendlink

C++

107

I still remember when smart pointers were added in 2014 and half the C++ community got angry — it'd make programmers dumber, it was for noobs. The project leads literally had to come out and explain that no matter how good you are, you'll have memory leaks. There was still an uproar lol.

@luisgsytancarbajal4185

Software libre

104

For a long time I saw it as Stallman exaggerating, until I thought: "as a kid they taught me Word, Paint, Encarta, Windows, then Excel..." They didn't teach me to use a computer — they taught me to use Microsoft.

These 6 comments have drawn 81 replies. Every video opens a technical debate, not passive scrolling.

What works

The channel's most watched videos.

Who I am

I'm Alexandru, a software engineer with almost 5 years of experience. I've always been driven by building things and by technology — that's why I became a developer, and why I started fatdev; to tell the history of software the way it deserves, with the rigour of someone who lives it from the inside.

Integrations aren't an ad tacked on at the end: they're written by hand into the script, in the channel's voice. Brand deals are handled through Flake Agency, so from the first email to the published video you're dealing with someone who replies and meets deadlines.